What unites Italy and the rest of the world?
Of course it’s coffee. And Italy is a coffee making leader.
How did it all begin?
Once upon a time, British teenager, named Michael, went to visit his uncle Giuseppe in Genoa. Michael fell in love with Italy instantly. The country impressed him with its beauty, sunny weather and friendly people. Milan was his first stop. Great city with abundant history and multitude of ideas, flavors and possibilities. But what impressed Michael the most was a coffee roasting plant his uncle ran.
Magical environment, fascinating aroma of freshly roasted coffee and roasting process itself forever changed Michael’s life. He talked about coffee every day. It became clear even then that teenager’s life will be influenced by coffee.